Proactive Safety Leadership: Learning Care Group Honored for Preventing Vehicle-Into-Building Incidents
- Jan 21, 2025
- 3 min read
Updated: Mar 8, 2025

In September of 2024, Rob Reiter from the storefront Safety Initiative presented the Award of Merit to Learning Care Group, a national provider of early childhood education at over 1000 privately operated schools in more than 40 states. Rob has been working with Learning Care Group for 4 years, helping with site assessments and with setting up a risk scale of all properties for the sole purpose of preventing vehicle-into-building crashes and protecting students and staff in classrooms, playgrounds and other campus areas.
It was a great pleasure to give an award to a client that had done something so newsworthy and of such importance WITHOUT having been ordered to by a court or charmed into doing so because of some series of injury storefront crashes at their schools. This was a proactive effort to avoid such incidents going forward.
In handing the award to CEO Mark Bierley, Rob stated, “Integrity is doing the right thing even when no one is looking and Learning Care Group has done the right thing, for the right reasons, in the right way. I want to thank LCG for having the courage and foresight to spend money, time, and resources to protect their teachers, students, and parents.”
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[NOVI, MI] — Learning Care Group, Inc., the second-largest for-profit early education and child care provider in North America, has been honored with the Award of Merit by the Storefront Safety Council for its innovative safety barrier project. The award recognizes the company’s dedication to creating safe environments for students, families, and staff.
Presented by the Storefront Safety Council, the Award of Merit celebrates organizations that take meaningful steps to protect people and property. Learning Care Group’s safety initiative focuses on preventing vehicle-related incidents, ensuring the continued security of its school communities.
“This recognition underscores our proactive and dedicated approach to maintaining the highest standards of safety across all our schools,” said Mark Bierley, CEO of Learning Care Group. “The safety of our students and staff is always our top priority, and we are proud to be recognized for our efforts.”
The safety barrier project is part of Learning Care Group’s broader mission to maintain a secure, nurturing environment where children can thrive.
The award was presented by Rob Reiter, co-founder of the Storefront Safety Council, a group dedicated to raising awareness and advocating for safety measures that reduce the risk of vehicle-into-building incidents.
While presenting the award, Rob commended Learning Care Group for their efforts. “Integrity is doing the right thing even when no one is looking and Learning Care Group has done the right thing, for the right reasons, in the right way. I want to thank LCG for having the courage and foresight to spend money, time, and resources to protect their teachers, students, and parents.”
About Learning Care Group, Inc.
Learning Care Group (LCG) is the second-largest for-profit early education and child care provider in North America. LCG is also a leader in employer-sponsored solutions that meet the needs of organizations and their working families. Headquartered in Novi, Michigan, LCG provides quality care and early learning for children 6 weeks to 12 years through 11 unique brands across 1,150+ schools in 40 states. Supporting families and inspiring children to love learning for more than 50 years, LCG enables child development through a comprehensive, research-based curriculum in a safe, nurturing, fun school environment. LCG is committed to transforming the child care industry, exceeding its partners’ expectations, and enhancing the way children learn and grow every day.
About the Storefront Safety Initiative
The objective of the Storefront Safety Initiative (SSI) is to provide free resources to those working to increase pedestrian safety where we eat, work, play & shop. The organization works with industry and government officials to educate and promote building codes. The goal is to increase participation of business owners, property owners, developers, design professionals, and public servants. SSI believes that the implementation of common sense standards of care will help to prevent the substantial loss of life.
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This was a really encouraging post about proactive safety leadership and the Learning Care Group being honored for preventing vehicle‑into‑building incidents because it highlights how important it is to think ahead and protect people in everyday spaces. I didn’t realise how much planning, training and awareness goes into keeping environments safe, especially in places like schools or community settings where you want everyone to feel secure without extra worry. It makes you appreciate the teams who put in that effort behind the scenes, not just reacting after something happens but stopping it before it even becomes a risk. I sometimes get so caught up in my own studies and responsibilities that I don’t always read posts like this, even though…
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